Therefore, the sources’ motivations, qualifications, and trustworthiness are unclear. All of this causes users to wonder about the credibility of websites.
Credibility was mentioned by 7 participants as an important concern. When examining a news story on line, one person said, “One thing I always look for is who it is originating from. Is it a source that is reputable? Can the source be trusted? Knowing is essential. I do not wish to be fed with false facts.” When asked how believable the given information in an essay on the Web seemed, another person answered, “that is a concern I ask myself about every Web site.”
The quality of a website’s content influences users’ evaluations of credibility, as one person pointed out: “A magazine this is certainly well done sets a certain tone and impression which can be carried through this content. A certain image for example, National Geographic has a quality feel. An online site conveys an image, too. Whether or not it’s tastefully done, it may add a lot of credibility to the site.”
Outbound Links Can Increase Credibility
Users rely on hypertext links to help assess credibility associated with information contained in websites. This time was created by 4 participants. “Links are great information. You are helped by them judge whether what the writer is saying holds true,” one said. While reading an essay, one person commented, “This site is extremely believable. The author presents several points of view, and he has links for each true point of view.” Someone else made a similar statement about an unusual essay: “as the writer is referencing other links, it is probably relatively accurate information.”
Humor Should be Combined With Caution
In this research, 10 participants discussed their preferences for humor in several media, plus some humor that is evaluated certain websites. Overall, participants said they like a variety that is wide of types, such as aggressive, cynical, irreverent, nonsense, physical, and word-play humor. “I like websites when they’re not all that dry. I love to laugh. I get bored while waiting. I would like something crafty and clever(to see),” one individual said in Study 1.
A web page containing puns (word-play humor) was described as “stupid” and “not funny” by 2 from the 3 participants who visited it. A site that contained humor that is cynical enjoyed by all 3 participants who saw it, though only one of them had said earlier that he liked this sort of humor.
Given people’s different preferences for humor, it is important for an internet writer to learn the viewers, before including humor in a site. Of course, using humor successfully can be difficult, because a site’s users might be diverse in lots of ways (e.g., culture, education, and age). Puns are particularly dangerous for any site that expects a number that is large of users.
Users Would Like To Get Their Information Quickly
It was mentioned by 11 participants. Users like well-organized sites which make important information simple to find. “Web users are under emotional and time constraints. The absolute most thing that is important to provide them the information and knowledge fast,” one participant advised. “I prefer something highly organized to obtain quickly from here to there. I want to do so quickly,” one person said about a niche site.
Users would also like fast-loading graphics and fast response times for hypertext links, and additionally they desire to choose whether to download large (slow) graphics. “a connection that is slow or response time will push me away,” one user said.
Text Should be Scannable
Scanning can save users time. Through the study, 15 participants always approached unfamiliar Web text by wanting to scan it before reading it. Only 3 participants started reading text word by word, through the top of the page to the bottom, without scanning. Elements that enhance scanning include headings, large type, bold text, highlighted text, bulleted lists, graphics, captions, topic sentences, and tables of contents.
One user from Study 1 who scanned an article but did not find what he was shopping for said, “If this happened to me at your workplace, where I get 70 emails and 50 voicemails per day, then that would be the end of it. At me, i will give up it. if it generally does not come right out” “Give me bulleted items,” another user said. While taking a look at a news site, one individual said, “this really is easy to read given that it uses bold to highlight certain points.” An essay containing long blocks of text prompted this response: “the complete way it looked caused it to be kind of paper writer boring. It is intimidating. People want to read things that are split up. It receives the points across better.”
Text Should Always Be Concise
In keeping with users’ want to quickly get information is their preference (expressed by 11 people) for short text. One individual said, “Websites are too wordy. It’s hard to read a complete lot of text from the screen.” While taking a look at a news story, another individual said, “I like that short style. I don’t have enough time for gobbledygook. I love obtaining the information fast.”
Many participants want a Web page to match on one screen. One individual said the following about a news story: “It was a long time. I do believe it’s easier to have condensed information which is no larger than one screen.”
Participants want an online site to make its points quickly. While reading a movie review, one person said, “There’s a lot of text in here. They need to have more to the stage. Did they want it or didn’t they?”
Users Like Summaries therefore the Pyramid that is inverted Style
In accordance with 8 participants, Web writing that displays news, summaries, and conclusions in advance is advantageous and saves time. A participant who was simply reading a typical page of article summaries said, “I just like the capability to read an overview and then go to the article if I’m interested.”
A news story printed in the inverted pyramid style (in which news and conclusions are presented first, followed by details and background information), prompted this response: “I was capable of finding the key point quickly, through the line that is first. I like that.” While reading a news that is different, some other person said, “It got my attention right away. This is a good site. Boom. It gets to the true point.”
Hypertext is Well-Liked
“The incredible thing that’s available on line may be the ability to go deeper for more information,” one participant said. Within the study, 15 participants said they like hypertext. “Links are a good thing. If you only want to see the page you’re on, fine, you’re not losing anything. But you can if you want to follow the links. That’s the neat thing about the net,” one individual said. When asked how useful hypertext links are, another said, “I may be trying to find one document, but I might find 15 other related things that pique my interest. It’s very useful. I really enjoy that.”
However, hypertext is certainly not universally liked: 2 participants said hypertext can be distracting if a niche site contains “too many” links.
Graphics and Text Should Complement Each Other
Words and pictures can be a powerful combination, nevertheless they must come together, 5 participants said. “I don’t ever like to see an image without a caption beneath it,” one participant said.
Graphics that add nothing to your text are a distraction and waste of the time, some people said. “A graphic is good when it relates to the information, however, many are only attempting to be flashy,” one individual said.
In this study that is empirical 51 Web users tested 5 variations of an internet site. Each version had a definite writing style, though all contained essentially the same information. The control version was written in a promotional style (for example., “marketese”); one version was written to encourage scanning; one was concise; one had an “objective,” or non-promotional, writing style; and another combined concise, scannable, and objective language into a single site.